Established 1912 With Shea Butter, Peppermint & Apple Cider Vinegar Smooth & Define Natural, Chemically Processed or Heat Styled Hair Made with Fair Trade Shea Butter Color Safe No Parabens No Phthalates No Mineral Oil No Animal Testing No Petrolatum Peppermint Cruelty Free. SheaMoisture Promise – Ethically Traded – Sustainably Produced Certified B Corporation Family Founded Moisturize and define big, bouncy, natural curls, or smooth chemically processed and heat styled hair with this rich, emollient styling smoothie. Blended with Jamaican Black Castor Oil and Fair-Trade Shea Butter, our strengthening formula helps to restore healthy moisture to damaged, brittle hair while defining curls and reducing frizz. Tested on our family for generations. Never on animals.