Established 1912 Agave Nectar & Flaxseed Oil Moisturize & Curl Define Thick, Curly Hair Made With Fair Trade Shea Butter Color Safe No Parabens No Phthalates No Mineral Oil No Animal Testing No Petrolatum Cruelty FreeOur Shea Moisture Promise – Ethically Traded Sustainably Sourced Certified B Corporation Family Founded Coconut Oil Agave Nectar Flaxseed Oil Tested on our Family for Generations. Never on Animals. SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. This Curling Gel Soufflé, infused with Agave Nectar, Flaxseed and Coconut Oils, helps to define and create soft, nourished and smooth curls. Our naturally derived humectants help to moisturize and condition, leaving hair with a frizz-free shine. This product does not contain silicones, polymers, or PVP, which may cause buildup.