J-10 Rich Auburn Just 5 Permanent Hair Color is a gorgeous auburn color that adds warmth and brightness to your hair at the same time. The J-10 shade adds a rich and dazzling auburn hue to your natural hair, making it ideal for people who wish to embrace a strong and dramatic look, but not too much overpowering. This will not steal focus from your face; instead, it will you’re your overall look one that’s unforgettable. Trust us; using Just 5 Permanent Hair Color will help you achieve a professional final result without even having to see a professional!